Feb 3, 2020 3:50:00 PM
By Raegan Bartlo, VP Communications
Who wouldn’t want to deliver a pizza to a blind man? Why would a company position itself to miss out on serving a broad community of potential customers, particularly those with disabilities? It wouldn’t (or at least shouldn’t) as that is bad business. However, many companies and organizations are not serving all the customers they can when their technology strategy leaves out digital accessibility.
Digital accessibility is the ability of a website, mobile application or electronic document to be easily navigated and understood by all users of varied abilities, including those who have visual, auditory, motor or cognitive disabilities. Applying digital accessibility is like translating your website into a different language, only this language supports people with visual, mobility, and even cognitive impairments.
Making digital accessibility a priority in 2020 can help you reach more customers, care for those customers, demonstrate your corporate social responsibility, and avoid potential lawsuits by customers with disabilities.
Written by Raegan Bartlo